Legal

Privacy Policy

Yellow Cab of Boise LLC · https://www.yellowboisecab.com · Effective September 4, 2026

This Privacy Policy is issued by Yellow Cab of Boise LLC, an Idaho limited liability company (“Yellow Cab of Boise,” “Company,” “we,” “us,” or “our”). Our principal place of business is Boise, Idaho. Our public website is https://www.yellowboisecab.com. Our public voice number is (208) 333-0333.

This Policy describes our practices with respect to information collected in connection with our transportation services, this website, our telephone line, and our transactional SMS program identified below. It is intended to satisfy, among other things, the public-disclosure requirements applicable to United States A2P 10DLC campaign registration, including CTIA Messaging Principles and Twilio / The Campaign Registry review criteria. Effective date: September 4, 2026.

1. SMS program — Yellow Cab of Boise Owner Alerts

Yellow Cab of Boise operates a single transactional text-messaging program. The program is not a consumer marketing campaign and is not used to advertise to the public.

Program name: Yellow Cab of Boise Owner Alerts.

Originating number: Messages are sent from our business messaging number (208) 279-5250.

Recipients: Messages are sent Messages are sent only to a Company-enrolled mobile number used for dispatch alerts. We do not enroll customers in this program. We do not send marketing or promotional texts to customers under this campaign. A person who calls us or who submits a ride request on this website is requesting a telephone callback, not consenting to SMS.

Purpose of messages: After a telephone reservation or caller message is received, the system sends a short operational summary to the enrolled Company number so the Company can fulfill the request. Message content is limited to transactional reservation and call-alert information.

Consent / message flow: The Company provides prior express consent by enrolling a Company mobile number and enabling Owner Alerts. There is no public website form, checkbox, or keyword that enrolls members of the public. Opt-in is not collected by a third party, is not transferable, and is not assignable. Opt-in applies only to this campaign.

Frequency: Message frequency varies with incoming calls and reservations. The program is not a recurring promotional drip. Typical volume is a small number of operational alerts per day.

Rates: Message and data rates may apply.

Help: Reply HELP to (208) 279-5250, or call (208) 333-0333.

Opt-out: Reply STOP to (208) 279-5250 to cancel. Upon STOP, the Company will send a single confirmation and will send no further messages from this program to that number unless the number later re-enrolls. Supported opt-out keywords include STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT, consistent with carrier requirements.

2. Required mobile-information statement

We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes.

We do not sell, rent, or share mobile phone numbers, SMS consent, or opt-in data with lead generators, affiliates, or other companies for their marketing. Text messaging originator opt-in data and consent will not be shared with any third parties. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with a messaging vendor solely to transmit messages on our behalf, or with a subcontractor solely in support of customer service, is permitted and is not a disclosure for marketing.

3. Information we collect

Depending on how a person interacts with the Company, we may collect the following categories of information:

Identifiers and contact information you provide, such as name, telephone number, and email address.
Commercial information reasonably necessary to provide transportation, such as requested time and locations.
Internet or other electronic activity information limited to ordinary website logs (for example, pages viewed and browser type) used to operate and secure this site.
The enrolled Company mobile number used solely for Owner Alerts.

We do not collect payment card numbers through this website. We do not publish customer names, telephone numbers, or trip details on this website. This Policy does not enumerate sensitive personal information beyond the categories stated above.

4. How we use information

We use information for the following business purposes:

To accept, dispatch, and fulfill ride requests.
To contact a customer by telephone about a specific reservation when needed. Such contact is not this SMS campaign.
To send Owner Alerts as described in Section 1.
To operate, maintain, and secure our systems.
To comply with law and to protect the Company and the public.

We do not sell personal information.

5. Disclosures; service providers

We disclose information only (a) to service providers that process data on our behalf and pursuant to our instructions, (b) as necessary to complete a requested ride, or (c) if required by law, legal process, or to protect rights, safety, or property.

Our messaging vendor is Twilio Inc., which transmits Owner Alerts. Twilio may process mobile numbers and message content solely to deliver that service. Twilio is not authorized to use mobile numbers or messaging consent for its own marketing or promotional purposes. Website hosting providers may process ordinary technical logs solely to host this site. An in-person payment processor may process a transaction in the vehicle; card data is not collected on this website.

We do not disclose personal information to third parties or affiliates for their independent marketing. We do not permit service providers to use mobile information or SMS consent except as needed to perform services for us.

6. Cookies and this website

This website may use strictly necessary technical cookies or similar technology to operate the site. We do not use this website to serve third-party advertising networks, and we do not share mobile numbers or messaging consent with advertisers.

7. Retention and security

We retain information for so long as reasonably necessary to provide the service, to maintain business records, to resolve disputes, and to meet legal obligations, after which we delete or de-identify it when no longer needed. We maintain reasonable administrative, technical, and physical safeguards appropriate to the nature of the information. No method of transmission or storage is completely secure.

8. Children

This website and the Owner Alerts program are not directed to children under thirteen (13) years of age. We do not knowingly collect personal information from children under thirteen. Owner Alerts is limited to an adult Company-enrolled number.

9. Your choices

Owner Alerts: reply STOP to (208) 279-5250. Reply HELP for help. You may also call (208) 333-0333.

To make a privacy inquiry, call (208) 333-0333 or visit https://www.yellowboisecab.com.

10. Changes

We may revise this Policy from time to time. The effective date above will be updated when we do. The current version will be posted at this URL, which is a publicly accessible HTML page and is not gated by login.

11. Governing law

This Policy is governed by the laws of the State of Idaho, without regard to conflict-of-law rules, except to the extent federal law (including the TCPA and applicable FCC / CTIA messaging rules) controls.

See also our Terms of Service, which include additional SMS terms.